With the right advice and approach, Rugby World Cup 2011 offers a fabulous opportunity for Northland businesses. A chance to put your unique business offering in front of regional, national and global audiences.
The Tournament is expected to bring at least 60,000 visitors, about 2,000 media and a global television audience of more than four billion to Northland and New Zealand.
The direct economic benefit for Northland during the Tournament is estimated at $36.5 million. The indirect benefit resulting from the opportunity to link Northland businesses with the rest of the world will be far greater.
